Social Media Strategies For Business Growth For 2022

Social media networks are emerging as the most powerful platforms to interact with a global audience. If you aim at steady business growth, having a solid presence on social media has become a must.

This article takes you through result-driven social media strategies your business should adopt in 2022 for consistent business growth. We are trying to present some crucial steps in:

• Drawing your social media strategy;
• Implementing it with a marketer’s approach;
• Assessing the outcomes of your campaigns; and
• Reconfiguring your social media strategy accordingly.

Before jumping into the strategies, you need to understand why your business requires an impressive presence on social media and a well-thought social media strategy in place.

Notably, potential modern-day consumers usually jump to your social media business accounts to know more about your brand and offerings.

It is credible to have a well-structured, SEO-optimized website — conveying your brand voice. However, your continuous updates on your social media accounts will bring more customer engagement, more qualified leads, and more conversions.

Let’s go through social media strategies for 2022 that drive business growth:

Set Your Business-Specific Goals

Initially, think about what you want to achieve through your social media presence. Modern businesses of any nature and size can achieve increased brand awareness, improved community engagement, and more qualified leads through social media presence.

Your business can also provide customer service, get feedback about its offerings, and assess customer experience through its social media accounts. Plan what you want to do through your social media presence.

Who Is Your Target Audience?

Spend adequate time to understand your customer persona and strategize how to improve your reach to the targeted market segment through social media.

Different social media platforms may help you engage different market segments. Assess if your existing social media presence addresses the desired set of audiences to get qualified leads.

Competitor Analysis for a Better Clarity

A close watch on your competitors’ posts on their social media accounts will provide you with a competent approach. You can plan better posts to attract, engage, and convince your target audience.

For instance, if you offer digital solutions to the construction industry and notice that ‘green construction’ is in buzz, you can plan your upcoming posts to keep a similar or even better niche in mind to educate and engage your target audience.

Data-Driven KPIs and Social Media Metrics

Look for data that aligns with your business objectives and have a data-driven social media strategy in place. Conduct a thorough social media audit to assess the clicks, engagement, sources of traffic and lead generation, likes, shares, the performance of the hashtags you used, and more.

Your assessment of Key Performance Indicators (KPIs) will help you take your business goals ahead, continuing with things that worked. You can also improve on campaign elements that didn’t receive the desired response from your audience.

Such a detailed assessment of your existing social media accounts will bring valuable insights to draw result-driven campaigns in 2022 and beyond.

Creating High-Quality Social Content

The content in various forms you post on your social media channels must be well-designed, following the right tone, to encourage your target audience to do business with you. Work on your social media themes, include posts showcasing your humane attitude, and create posts that win the hearts of your audience.

Your short snippets on Facebook and Twitter supported by relevant images, product images on Instagram, quick to long descriptions on YouTube, TikTok, Snapchat, insightful industry-specific posts on LinkedIn can make you the most preferred brand in your sector.

Reebok’s posts on Instagram can be a great example of how great images can attract buyers.

Post at the Right Time

Following a social media calendar and creating time-specific or event-specific social media posts will help you win customer sentiments. You can win new business and retain existing customers through your timely posts before some significant event.

For instance, if you have an online shopping portal, announcing your discounted sales for festive occasions well before the festival can bring massive traffic to your doorway, leading to a boost in your sales graph and revenue.

Amazon’s recent Facebook post encouraging pet owners to dress their pets buying their products is an excellent example of event-specific social media marketing.

Plan Well for Various Platforms

You already know the significance of engaging, crisp, and compelling content. Along with that, strategizing your most exciting and thought-provoking content for different social media platforms is crucial.

Product and event images can draw engagement through Instagram. Snippets with relevant pictures or short videos will bring leads through Facebook and Twitter. Quick and exciting videos work well on YouTube, IGTV, or TikTok.

Gauge Campaign Outcomes and Restrategize

A periodic assessment of your social media marketing campaigns, including paid ads, will help you analyze what is working for your business. Rethink your marketing strategies based on your social media marketing success analysis.

The latest analytical tools help you identify the source of traffic, engagement metrics, and conversions. Plan considering the previous performance of your campaigns.

Innovative methods to engage the target audience, A/B testing on your posts, and continuing with result-driven plans in the past will help you improve on social media engagement.

Customer-Generated Content Rocks!

Try to make your existing customers speak on your behalf through your social media channels. When a community of satisfied customers praises your products and services, you will have better chances to achieve business growth.

The best example is Dove’s videos featuring their customers — ‘inclusive beauty’ is the theme of this series. Have a look at this short advertisement.

Make the Entire Organization Express

Projecting your organization as a great place to work by collaborating with people across departments will convey a positive message on social media. Marketers call this ‘employee advocacy.’

When employees share their positive experiences through your social media channels, you can experience a drastic positive shift in the audience’s perspective and perception of your company.

The best example of giving opportunities to ‘employee ambassadors’ is the ‘Life at Google’ drive on Twitter.

The Takeaway

The article covers social media strategies for 2022 to help you achieve business growth. Working on your social media strategy will pay off in terms of consistent business growth in 2022 and beyond. We hope that you get a broader perspective to draw your social media strategy through the key aspects discussed in this article.