Is It Possible to Build a Brand on Twitter?
‘Twitter’ has been a powerful social media platform with a vast user base of 460 million. You may be a seasoned Twitter user or a learner trying to frame captivating hashtags — this platform can change the dynamics of your brand if you know the technicalities of using it in the best possible way.
The most challenging part of Twitter is conveying your message impressively within just 280 characters! However, this may not be a ‘limitation’ as such. The pros know how to promote their brands crisply, to the point, and in an intent-driven way to build their Twitter empire from scratch.
We take you through the 10 crucial steps to transform your brand from where it is to where you want to take it with a multi-dimensional approach:
1. Build and Sharpen Your Rocking Twitter Profile
Your impressive presence on Twitter begins with a well-designed business profile. Every Twitter user has a profile; however, to make your brand stand out from the crowd, think out of the box and polish your business profile to draw attention.
Some simple yet powerful aspects of your Twitter business profile:
- Using your business name as your Twitter name
- Using your brand logo as your Twitter display image
- Select a featured image relevant to your business and brand
- Add links to your website or blog
- Add your contact details precisely and highlight them to be found
Along with these factors, you must have a strong Twitter bio — explaining you, your brand, and the nature of your business. Your bio should inspire people to connect with you. Keep it to the point and professional.
Your Twitter profile will create a dashing first impression and attract people. Growing your network, promoting your brand, and making your target audience prefer your brand starts with your well-designed Twitter profile.
2. Strategize Your Winning Content
Every Tweet must be meaningful, intent-driven, and add value to your audience. You must work out a content strategy adhering to your brand voice and the ideal user persona to achieve this. Design your content based on whom you want to sell your product or service.
Along with that, make the most out of every situation. Create an event calendar and prepare your Tweets well before the target date and post in time. Express your care, pride, compassion, enthusiasm, and optimism through your Tweets.
3. Promote Your Blog or Content
As you publish a new blog or a post related to a trending topic in your industry, create buzz around it by promoting it on your Twitter handle. That way, you increase the consistency of your Tweets. You project your brand as innovative entrepreneurship, always working on new narratives and objectives.
Describe or summarize the post you are promoting by using appropriate hashtags. This is an effective way to draw traffic from your Twitter handle to your website.
4. Convey Everything Useful to Your Target Audience
Ensure your Tweets are value-packed and present something noteworthy to your target audience. Your followers and random visitors to your Tweets should be able to learn something new from your Tweets. You may explain a product feature, promote an upcoming webinar or event, or ask for opinions.
Considering this element will help you project your brand as most insightful and trustworthy among the target audience. Gradually, information-seekers will respect your opinions and come to you for in-depth insights.
5. Consistent and Impressive Presence is a Must
Your active Twitter handle indicates the good health of your business and brand. Pre-schedule your tweets and educate your target audience on what you do and how you are the best at doing that. Sending 10–20 tweets a day is ideal — Similarly, you must come up with something new every time you tweet.
An industry-specific event calendar and innovative hashtags will help you spread awareness, develop interest, and get qualified leads through your well-thought and thought-provoking Tweets.
6. Set Your Brand Persona and Traits
Along with the functional benefits of your products and services, your target audience will identify your brand through its ‘persona and traits.’ You need to put consistent efforts into creating and maintaining your brand voice. Try to convey your messages through some ‘human characteristics.’
According to experts, the 5 main types of brand personality are:
- Sincerity: Showcasing love, compassion, care, sense of responsibility, etc.
- Competence: Presenting extraordinary, industry-specific information using captivating terms and phrases (within the predefined character limit).
- Excitement: Always post something you love to do and share the excitement.
- Sophistication: Displaying your achievements, celebrations, and ‘wow’ moments.
- Ruggedness: Not being moved due to any situation.
Follow a trait that best suits your business objectives. Also, consider how your target audience will like your brand to be.
7. Keep Following Industry Pros
Create a network of like-minded people — read their tweets, blogs, and different works to enhance your knowledge. Follow the right people and brands that inspire you and help you succeed. Prepare a list of leaders and influencers on Twitter and follow them.
You can add your comments and feedback on their tweets, retweet them, and crack a conversation with them. If you receive a response, you can strengthen your ties by consistent interactions and helping them if they ask for.
8. Respond to Comments and DMs Regularly
Tweeters feel great when they receive prompt responses. To win the hearts of your followers and target audience, develop a mechanism to respond to queries promptly. Your answers to comments and direct messages will help you attract more tweeters to your brand.
It may be challenging to respond to everything you receive with thousands of followers. However, checking notifications and responding to important messages will not take much time. Your responses make the recipients feel ‘attached’ and ‘associated’ with your brand.
9. Spread Positivity Tactfully
Popularize positive aspects of your brand through your well-organized Tweets — as much as possible. We’ve already discussed the ‘sophistication’ brand personality above. Never hesitate to display the achievements your brand makes on your Twitter handle:
- Showcase the awards your brand or some key person in your team wins
- Talk about the popularity of your brand — like ‘Reached 1 million users!’
- Mesmerize your followers by Tweeting excellent images and videos of your product launch events
- Spread the word about your partnerships, mergers, takeovers, and other major business decisions
- Display your social work, charity, and the instinct to stand with needy people during challenging times
The initiatives mentioned above can take the positive impression of your brand to new heights. Your target audience will feel proud to do business with you after knowing these positive facts and figures.
10. Make the Most of Your Time
We understand that you might have a super-busy work schedule — your virtual meetings, conferences, deal closures, product development activities, and marketing campaigns must be keeping you too busy to spend time on social media.
The best way is to set around 10–15 minutes in your calendar for Twitter every day. And what can you do within these 10–15 minutes?
- Connect with 5 people you already know
- Connect with 5 new people on Twitter
- Retweet 5 posts related to your business and brand
- Follow 5 new thought leaders relevant to your brand
- Respond to 5 DMs and comments
By implementing this ‘Power of 5 Formula,’ you can make the most out of your Twitter time.
The Takeaway
The article takes you through the 10 crucial steps to build your brand on Twitter. We hope that the insights discussed here will provide you with a positive perspective on brand-building on this powerful social media platform.
By implementing the steps discussed here, you can make your brand from zero to hero — and from hero to superhero in a short span.
